I love this article but I think the term clown-face makeup is highly inaccurate. Queen Elizabeth’s pigmentation was was adopted 300 years before modern whitefaced circus clowns even existed. What should we call today’s generation that smears their face with all forms of child-mined Mica? How do we compare the one-thrice toned eyeshadow of before late 2010’s to the multi tonal palette’s of today’s standard fare? Trends come and go, but to call a form of makeup pigment “clownfaced” is a bit insensitive considering we smear our lips today with canna wax, bat guano and crushed up beetles. Your article is very well written, and I myself am a bit particular about subject headings. I say this with respect, of course.